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You’re feeling uninspired. The content ideas are running low. You know you need to post today, but you don’t even know where to start.
Two words: CONTENT PILLARS. Staying organized, being consistent, and coming up with quality content is easy with content pillars on social media.
What are Content Pillars?
In social media, content pillars refer to 3 to 5 topics your brand will consistently discuss, amplify, and create content about. Your niche will be clarified by content pillars first. Your audience will grow faster if you are an expert in one or a few specific areas.
Instead of rushing to brainstorm ideas at the last minute, you can strategically plan ahead and establish a content calendar for your business. Utilizing content pillars as reference points allows for greater accuracy when constructing each month's strategy.
Developing well-defined content pillars is an important factor in building your brand. Consider refining multiple themes to align with your unique identity and reach more customers. For Example:
Educational Posts
Inspirational Posts
Promotional Posts
Engaging Posts
Personal Posts
Why are Content Pillars Helpful?
Social media can be a great way to build an audience for your business but it’s also easy to get lost in the vastness of content out there. With content pillars, you can ensure that all posts made are on message and unified so that your target market has no trouble following along with what you have to offer.
By focusing on Content Pillars, you can create social media content associated with them rather than just taking shots in the dark. When it comes to building an identity on social media, thematic consistency is key.
How Do You Find Your Brands Content Pillars?
Social media content pillars are an essential building block for a successful social strategy. Fortunately, constructing these foundations does not require significant effort - there's good chance that you already know what your content pillars should be; it just needs to be documented! Here’s where to start…
Identify your target audience and their needs.
Dive into your analytics to see what types of content preforms well.
Stay on top of industry trends and what’s new.